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Virtual Conference and Trade Show Market Forecast 2010-2015

Market Research Media, February 7, 2010

Companies participate in trade shows to generate new sales leads. People attend conferences for content and networking. Attendance of traditional conferences and trade shows have long been a recession-prone, pandemic-flu-prone and terror-attack prone. Physical trade show is a hassle for a large corporation and a major logistics nightmare for small and medium players. At a physical convention hundreds of vendors and thousands of visitors meet in a cramped noisy space. An average visitor is bombarded with competing and conflicting marketing messages. In physical events success is always on the side of the big battalions – larger corporations with big war chests get premium advertising space, premium booth space and keynote presentation time.

Here comes emerging virtual conference & trade show market on the wave of game changing and leveraging technology.

 

The virtual conference and trade show market has more than doubled in a year from 2008 to 2009 and we expect a compound annual growth rate of 56% through 2015. Virtual conference technology is in its infancy today, with a few proprietary software platforms mostly targeting corporate event market.

What’s going to happen in the virtual conference & trade show market in the next years?

We’ll see explosive growth in all market segments:

  • Virtual Conference & Trade Show Software New License Revenue,
  • Virtual Conference & Trade Show Organizers Revenue (Registration Fee, Sponsorship, Virtual Space Renting, Advertising),
  • Media Preparation Services,
  • Personnel Training.

The traditional conference and trade show market will slow move the way of virtual events, and will continue to adopt virtual technology to either replace physical events where attendance is lagging or complement physical events. It is just a matter of time before the virtual events world and the trade show world merge to create the next generation of events – a hybrid of the old and the new.

This new report Virtual Conference & Trade Show Market Forecast 2010-2015 integrates the most up-to-date findings into a comprehensive picture and focuses on the following questions:

  • Why pay any attention at all to virtual event market?
  • Will the virtual event market affect traditional conference and trade show markets? Will virtual event model compete or rather complement with traditional model?
  • What are the key trends in software development for virtual events?
  • What are the geographic impacts of new technology?
  • What are market drivers and inhibitors of the virtual conference & trade show market?
  • What are the market opportunities?

The report provides worldwide virtual conference & trade show market forecast for the period 2010-2015 by market segments and geographic regions.

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